Friday, 27 August 2010
'FAIR ISLE, United Kingdom — On the most remote inhabited island in Britain, 24 miles south of the Shetland mainland, 27 miles north of the Orkney Islands and 250 miles west of Norway, it’s always sweater season. With 600-foot cliffs overlooking the North Sea, thousands of acres of peat bog and a climate that’s perennially cool and damp, Fair Isle is a rugged place where wool is a way of life.'
So starts an informative piece on the usually luxury brand-centric fashion site Business of Fashion. Briefly covering the history of the remote island's knitwear industry, the article discusses the 'missed opportunity' that some of the natives believe has passed their unique product by.
'Classic design, quality and authenticity matter,' the article continues, 'At the same time, increasingly informed and selective shoppers are asking more and more questions about where and how their products are made. They want to know that the whole life of their product was thought about and guided by the same care and attention as the finished piece.' Hear hear.
Image from Fair Isle