Speaking on the local BBC news, (what M&I presume is) a spokesman for Kammac said, 'any publican who is not selling a local real ale could be missing out on a real business winner here.'
According to the BBC report almost 2,500 British pubs closed last year, at the rate of 39 a week.
However, brewers are reporting positive results: a 17% increase in turnover last year and a 4% increase in production during the recession.
Can the UK's real ale boom mirror the craft beer revolution in the US? We sincerely hope so.