Friday, 16 October 2009


'I would be the first to admit that there is no fortune in this series for anyone concerned, but if my premises are correct and these Penguins are the means of converting book-borrowers into book-buyers, I shall feel that I have perhaps added some small quota to the sum of those who during the last few years have worked for the popularisation of the book-shop and the increased sale of books.'

Allen Lane, 'All About the Penguin Books', The Bookseller, 22 May 1935

Postcards from Penguin is released on the 5th of November 2009.

Thank you to Wallpaper magazine (a title not wholly concerned with embossed vinyl coverings and all the better for it) for the photos.